Purchase the service here. When you are logged in, click on your account name in the top right-hand corner of the screen. In this example I'm using a demo account. When you are brought to your main account page, you'll see a series of account menu options. From the menu, click Settings , then Verified Domains as shown in Fig.
If you have not previously added a domain here, you can click Verify a Domain. If you or someone in your organisation has previously added a domain, you may see a variation of that shown in Fig. A modal window will popup in your browser window like that shown in Fig. In the email address field, enter the email address that is associated with the domain you wish to verify your website domain for example.
Adding DNS Scare You To Bits?
If you have not got an email address associated with a domain that you own, refer to my notes on Domain Verification at the beginning of this tutorial. You'll notice in Fig. If you attempt to very without the code, or the code was entered incorrectly, this warning will appear. So, now go to your inbox for the email address you used in Step 5 above and grab the alphanumeric verification code MailChimp just sent you. Happy days! If you see the message in Fig.
That's the first part out of the way. Now you need to authenticate. If you are using a Gmail email address, this is as far as you may get. As noted at the start of this tutorial, you will not be able to authenticate a Gmail email address. The next stage in the process is to Authenticate your domain.
This part is a little tricky and if you are unable to access your domain settings, then you'll need your provider to do this bit for you. If you are into the techie stuff, here's a bit of bumpf from Mailchimp on Custom Domain Authentication. Click on Autheticate , as per Fig. Other users may see view set up instructions as per Fig. Whatever one you see in your account, click on it.
When you click the above in Step 9, the following modal window will open in your browser. Domain providers account interfaces vary greatly and so it's not possible to go through them all here. However, accessing domain DNS Records usually runs as follows;. The following is what you enter in that field. Finally, edit the TTL to from the default value usually Here, the domain for your Text Record is yourdomain. There is no change to this element so if your host provides a field, leave it blank.
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This will process the Text Record faster. I remember when I first began working on my domains, customising for services such as MailChimp and advanced hosting configuration, I was apprehensive. But with some familiarisation you can make these changes successfully. After you successfully add the DNS Records and they propagate on your domain sometimes this can take 48 hours to complete , you'll be then ready to click the Authenticate Domain button. Some hosting providers take forever to setup DNS records, especially the cheap and cheerful providers.
Bottom line is that we get what we pay for. If you want better domain hosting aff , check out Bluehost Domain Hosting. There's a ton of junk out there vying for your attention and your email inbox is in the firing line. Just have a look at your Gmail spam folder!
Deliverability / Spam
Thankfully most of the unsolicited email crap you receive is diverted by your mail client away from your inbox, but some of the legitimate stuff ends up there too. The figures don't include emails that are blocked or blacklisted so in fact, the figure is likely higher.
The blacklist owner has placed these trap addresses on websites where this software will collect them. This is known as email harvesting. User complaints are not necessarily a sign that your email list is not opt-in. People will always get out of bed the wrong way and some will forget they signed up at all. Blacklist owners tend to understand this and so one complaint can cause a blocking for a short period of time but as long as there are no other complaints, the blocking is normally automatically removed.
Major ISPs tend to look at an average complaint rate rather than individual complaints when deciding upon blacklisting and so you are unlikely to get blocked based upon user complaints; however, they do utilise independent blacklists to determine filtering rules. To check whether you are blocked, there are some free tools at the end of this section to test your sending servers and domains. Not all blocking is temporary but all blacklist owners will quickly remove the blocking if you explain the nature of your messages and how you collected your list.
Every blacklist website has removal instructions or at the very least contact details for removal. If you are on one of these, your email will always go to the inbox of the person's account and never the junk mail folder. Many will also show the images even if the recipient has image blocking enabled. Getting on these safelists will improve the results of your email campaigns as images and links will be active on opening and there is never the danger of being lost in the junk mail folder.
Therefore, it is worth dedicating some copy towards encouraging your recipients to whitelist you. Users generally get the option to mark your emails as safe when opening the email. Table 1 shows the text and terminology used by each ISP:. By personalising these instructions according to the recipient's email provider, you will increase the numbers of people adding you as they will be more likely to understand what to do. Spam complaints made at major consumer email providers get treated differently than if your email was reported to a blacklist such as SpamCop.
These email providers actively encourage their users to use the spam button rather than the unsubscribe option in your email. This is because a true spammer uses the unsubscribe link to validate whether the address actually exists. As a result, a vast number of genuine permission-based newsletters are reported as spam everyday.
This does become a problem when complaint rates become too high and during a large send this can lead to your emails being delivered to the junk folder. The other problem is reporting your email as spam does not remove them from your list. Next time you send to your list the person reports your email as spam again, causing your complaint rate to become ever higher. This could lead to a more serious blocking issue in the longer term.
As a reaction to this AOL and Hotmail have introduced feedback loops. This is where every email you send that gets reported as spam gets sent back to you so that you can ensure that you remove the person from the list. This might sound like a laborious task but a number of email service providers will have this as a standard automated feature.
Many marketers think that if an email message is returned because the recipient's address is no longer valid then the only problem is the hassle in removing them from your list.
ISPs, however, do not see it the same way. Their argument is that if you keep ignoring the bounce messages then you cannot be a genuine permission marketer and will block you from sending further messages. The threshold most ISPs work to is that less than 10 per cent of the emails you send must not be invalid. It should be noted that ISPs will only look at hard bounces, permanent errors such as where the user has closed the email account rather than soft bounces, which is where the ISP might request you to try re-sending later.
As part of your ongoing analysis of your email campaigns, it is important to monitor your bounce rate not just for each campaign but also per ISP to ensure that you do not exceed any thresholds. Fifty concurrent connections is an advisable limit to place on your server. ISPs and email service providers have tried to find ways of working together to ensure that valid permission email sent by an email service provider is not incorrectly flagged as spam. One of the methods is for independent third parties to assess, evaluate and monitor the emailing practices of an email service provider and their customers.
If they pass tests such as having low complaint rates, bounce rates and meeting the technical requirements, then for a fee accreditation can be completed.
Goodmail is utilised by AOL and Yahoo and does guarantee that your email will not only avoid the junk folder but also all images and links will be working when the person opens the email. In addition to Goodmail ensuring you meet the requirements relating to mailing practices, they also imprint your email so AOL and Yahoo can confirm the email is from an accredited source.
Each imprint of an email costs a small fee and may require an extension to your sending infrastructure. This scheme is likely to be more popular for people wishing to send important transactional emails such as order confirmations, delivery notes and invoices as there is a high value on getting this type of email delivered. It is unclear, however, whether marketers will value their newsletters highly enough in order to pay again for sending these. This accreditation scheme used to be known as Bonded Sender and is run by Return Path. It is basically a list of IP addresses that have been accredited by Return Path in exchange for an application fee and licence fee.
Hotmail utilises this scheme and is the only method of becoming whitelisted with Hotmail. Hotmail have recently moved their position on emails from a Sender Score-Certified IP address to say that they will be delivered into the inbox with all images and links working. As with other schemes Habeas look at a variety of areas in your email practices and sending infrastructure before allowing you to join.
Truste are known for their approval of websites that follow a range of privacy principles rather than email accreditation. They do, however, have an accreditation scheme that differs from others as it looks at how you collect, store and use your email list. All these accreditation schemes are run by profit-making third-party organisations who have a vested interest in displaying figures that show an uplift in deliverability rates through being accredited.
That is not to say that on average those who are accredited get better delivery rates than those that are not. Those that are not accredited, however, include people who do not qualify for these accreditation schemes because their mailing practices are not to the required standard. This group of people would of course struggle in achieving good deliverability and end up putting a slant on the statistics.